When you’re growing, the problem usually isn’t talent. It’s leadership. The Creative Lead is for founders and teams who need a steady strategic brain behind the work. As your Creative Strategist, I set the direction, keep your marketing cohesive, and manage execution across people, projects, and priorities so your brand stays consistent between campaigns, launches, and content cycles.

​

This is ongoing support designed to keep your brand from looking busy. We build a plan, align the work, and keep it moving with clarity and intention.

​

 

 

What this is

 

A monthly retainer that provides creative strategy leadership and project management for your marketing and content execution. You get a clear direction, organized workflows, and accountability across the work so your brand shows up consistently and your team is not guessing.

​

Why you need it

 

Because without a strategic lead, marketing becomes reactive. Content gets inconsistent. Timelines slip. Vendors deliver what they think you meant. The Creative Lead gives you one point of leadership to keep the work aligned, on brand, and moving forward.

​

Who this is best for

• Founders who need ongoing direction without hiring a full time marketing leader
• Small teams with vendors but no one steering creative and priorities
• Brands in a growth season with multiple initiatives happening at once
• Organizations preparing for launches, campaigns, or consistent content output
• Anyone tired of starting strong and losing momentum by week three

​

What you get

Every retainer is scoped to your needs, but support typically includes:

​

Strategic direction

• Monthly priorities and creative direction (what matters this month and why)
• Brand consistency oversight across messaging and visuals
• Campaign and content planning guidance (themes, angles, storylines)
• Creative briefs that translate strategy into clear execution

 

Project leadership

• Creative project management (timelines, owners, approvals, follow through)
• Vendor coordination and accountability (designer, editor, web, photo, video, etc.)
• Asset planning and organization so deliverables stay usable and easy to find
• Quality control review for key creative outputs before they go live

 

Fractional leadership

• Fractional CMO style oversight when needed (connecting creative to business goals)
• Channel alignment and rollout planning so content supports conversion
• Light performance review insights to adjust direction over time

​

How it works

Step 1: Align

We get clear on goals, constraints, team roles, and what “good” looks like for your brand.

​

Step 2: Build the plan

We set priorities, map deliverables, and create a workable rhythm your team can actually maintain.

​

Step 3: Lead the execution

I manage projects, coordinate with vendors, keep timelines moving, and maintain quality control so your brand stays consistent.

​

Step 4: Refine monthly

We review what was delivered, what performed well, and what needs refinement so the strategy stays aligned.

​

Vendor support and collaboration

You keep your current vendors, or I can recommend trusted partners when gaps exist. My role is to provide direction and management so the people executing are aligned, supported, and accountable.

​​​

​

Ready for consistent direction

Book a Discovery Session and we’ll confirm fit, scope, and the right level of support for your team.