On the first day of Consumer Behavior class at Old Dominion University, the professor brought in a bag of Lays potato chips.  Everyone was eager for the snack.  We all passed the bag of chips around the room and each held one deliciously golden sliced potato chip in our hands.  Upon our teacher’s instructions, we collectively took a bite.  She asked us all several questions, but one stood out, “How did the chip make you feel?”  To some, it triggered memories of childhood. To others, it was a reminder of family cookouts. My memory was walking to the local grocer at a very young age with a group of friends during the summer months.  That chip reminded me of childhood freedom.  The thought of making an emotional connection with a single product made me realize how I could impact others with products, marketing, and brand strategies. 

 

In my day-to-day experiences the various tactics we notice or don't notice and the stories that products can tell, have always been at the forefront of my thoughts.  A simple trip to Target down the health and beauty aisles can turn into a full-on brand assessment. With the growth of the digital age, it was important for me to expand my digital marketing knowledge. I decided to complete a Digital Media Marketing professional studies certification from New York University.  

During an earlier role as a Digital Advertising Analyst for The Richmond Times-Dispatch, it helped me identify small businesses' need for digital marketing. I published an article for the RTD called Get Out of your Advertising Comfort Zone. Currently, I am employed as a Digital Strategist for a Virginia State agency.  Here I work with the marketing team to bring marketing content to life on the web and create impactive brand strategies. I also create and produce video content and manage digital advertising strategies.

 

Additionally, I am a member of the American Marketing Association (AMA) Richmond, Virginia chapter and I previously volunteered as the Membership Chair for African-American Marketing Association (AAMA). You can also find me on Black Creatives: RVA list of marketing professionals in the Richmond, VA area.

 

Saint MGMT has allowed me to help small businesses jump into the world of digital marketing. I have worked on small and large national campaigns with the goal in mind of creating and designing captivating digital media campaigns, websites, and helping companies with their brand identity.  Most importantly making sure there was always a human-to-human connection.

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Marketing is my passion and I love watching businesses flourish.