The Brand Blueprint for a live brand that has drifted.
Customers still buy, and the business has grown past the way it describes itself. New services have no clear home, the website reflects an older version of the company, and each vendor writes in a slightly different voice.
Where the drift started
Fix the foundation, keep what works.
Drift rarely starts with one bad decision. A service gets added without a home, a vendor writes the way they think you sound, the website stays put while the business moves. Brand Reset reads the live brand against what it needs to say now, keeps what is working and corrects the rest.
Mika-Taché St. Fleur leads every engagement herself, drawing on a decade of brand-side and agency work. There is no account layer between you and the strategy.
What you leave with
One written system, handed off ready to use. About seven weeks.
A drift audit
The live brand, read against what it needs to say now.
Positioning and messaging, corrected
Who it’s for, what it promises and why you, rewritten for the business you run today.
A brand voice guide
So your team and vendors can write from it.
A content system
Pillars, formats and cadence.
A website messaging outline
Page by page, ready for a designer and developer.
A transition plan
Each channel moved to the new standard in order, without a relaunch.
A discovery session and a handoff
Ninety minutes at the start, sixty at the end.
When owners bring us in
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Growth has outpaced how the business describes itself
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New services added without a clear home
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A website that reflects an older version of the company
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Every vendor writing in a slightly different voice
When the business works and the brand stopped keeping up.
Is this you?
A live brand that has drifted.
Brand Reset fits a business that is already public, with customers and live channels, where the message no longer matches the business.
Nothing public yet? See Pre-Launch. Brand clear and launching something new? See Brand Activation. Want the diagnosis before you commit? Start with a Brand Audit.
Not included
Strategy and language, not production.
Brand Reset is the written brand. These are scoped separately:
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Logo and visual identity redesign
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A website rebuild
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Copy for every page
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Photography and social posting
The Blueprint gives whoever does that work what they need, without a briefing call.
Questions
What owners ask first.
Is this a rebrand?
It’s the strategy and language under one. Brand Reset fixes positioning, messaging and voice. If a new visual identity is needed, the Reset gives the designer the brief.
Will we lose what’s working?
No. The drift audit names what is working so the Reset keeps it.
How long does it take?
About seven weeks, from the discovery session to the handoff.
Do I need a Brand Audit first?
No. The diagnosis is built into every Blueprint. The Audit is for owners who want the answer before they commit.