The Brand Blueprint for an established brand launching something new.
Your brand holds and customers know who you are. Now there’s a new product, a second location, a service line or a collection, and it needs to fit the brand you have while standing on its own.
Inside the brand you have
New offer, same brand, its own place.
Brand Activation starts by confirming your brand still holds, then positions the new offer inside it. The work is narrow on purpose: the new product, location or line gets its own language and launch plan, written in the voice customers already know.
Mika-Taché St. Fleur leads every engagement herself, drawing on a decade of brand-side and agency work. There is no account layer between you and the strategy.
What you leave with
A launch-ready system for the new offer. About seven weeks.
A fit check
Confirms the existing brand holds and where the new offer sits in it.
Positioning for the new offer
What it is, who it’s for and why it belongs.
Messaging in your existing voice
Written so the new offer sounds like the brand customers know.
Website messaging for the new pages
Ready for a designer and developer.
A content system addendum
How the launch fits the content you already run.
A 90-day launch plan
Two campaigns across three channels.
Two campaign briefs
Your team or agency can produce from them.
A handoff session
One written system, walked through and handed over.
When brands bring us in
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A new product or collection
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A second location
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A new service line
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A seasonal or limited release that needs its own launch
When the brand holds and the new thing needs its place.
Is this you?
An established brand that passes the clear test.
Brand Activation is for brands that pass the clear test: the brand is written down, holds together across channels, was documented within the last two years, and you can confirm it is still who you are.
If it doesn’t pass, start with Brand Reset.
Not included
The plan, not the production.
Brand Activation delivers the plan and the briefs. These sit outside it:
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Producing the campaigns
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Ad spend and media buying
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Design and photography
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Running the launch day to day
Saint MGMT can lead the launch as your Fractional CMO.
Questions
What brands ask first.
Can Saint MGMT run the launch too?
Yes, as Fractional CMO, once the plan is delivered.
How long does it take?
About seven weeks, from the discovery session to the handoff.
What if our brand doesn’t pass the clear test?
The test runs before anything is signed. If the brand needs work first, Brand Reset is the right track.