Fractional CMO
Marketing leadership · Creative direction · Vendor oversight
Run the brand.
The brand is written down and the work is getting made. What is missing is someone deciding what gets made, in what order, and whether it worked.
Where this usually starts
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The founder is still the marketing department, between everything else
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Three vendors, three plans, and nobody deciding between them
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Money goes to ads and nobody can say what it bought
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The brand guide exists, and nobody holds anyone to it
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Every month starts from zero
Each of these has the same fix: one person accountable for the plan.
Leadership on retainer
Saint MGMT leads your marketing as your Fractional CMO: the plan, the priorities, the budget calls and the creative direction, while your team or vendors make the work.
Mika-Taché leads every engagement herself, starting with a 90-day roadmap built in the first month.
A Fractional CMO runs a brand that is already defined. Four checks run together on the discovery call, before anything is signed.
The brand is written down. It holds together across your live channels. It was documented within the last two years. You confirm it is still the brand.
Where we specialize
One engagement, led the same way in every sector we take on.
SPIRITS AND BEVERAGE · Distilleries, wine, cocktail brands and bars
Restaurants where the bar program drives the business belong here too. Built on seven years leading digital strategy for Virginia ABC.
→ A plan that works inside alcohol marketing rules.
INTERIORS AND HOSPITALITY · Boutique hotels, short-term rentals and design-led home brands
Backed by an interior decorating credential from the University of Richmond.
→ Marketing directed by someone trained to see a space the way a guest does.
Not ready yet?
A Fractional CMO runs the brand you have. If the brand needs building first, start here.
THE BRAND BLUEPRINT · Build the brand first
Positioning, messaging, voice and a content system, written so anyone you hire can carry it out.
→ Then Saint MGMT can run it as your Fractional CMO.
BRAND AUDIT · Not sure where the brand stands
A two-week read of every surface your brand shows the world.
→ You leave knowing what to fix first.
Not sure which fits? Take the free Alignment Check.
What it covers
A founder call every week or every two weeks, a vendor review every two weeks, creative direction, budget and channel calls, paid media strategy and oversight, hiring input, quarterly planning, and a monthly report on up to eight metrics.
Your team and vendors produce the work. Saint MGMT decides what gets made and holds it to the plan.
When the plan needs more hands
PR, Newsletter, The Creative Lead, Paid Media + Analytics and Shoot Day can be added to the engagement, each scoped on its own, and only alongside Fractional CMO. The Creative Lead adds a project manager who runs the creative workflow across your team and vendors in monthly blocks of hours, so the work keeps moving between strategy calls. Shoot Day puts Mika-Taché on set for your content shoot: she plans it, styles it and directs it, so the photos and video match the plan.
Ready for someone to run it?
Book a Discovery Session. Thirty minutes to confirm the brand is ready and what the engagement would cover.
Every engagement is led by Mika-Taché directly. No account layer between you and the work.