What's the Best Way to Sell Your Products on Your Website?

E-Commerce Catalog Management

When having a website with an e-commerce component it’s important to remember a few things. The main thing you want to focus on is it being customer friendly. The last thing you want is for a potential customer to leave your site because they are frustrated with the layout, the process, or even just your products.

In this feature from Saint MGMT, we are focusing specifically on catalog management. Daily we manage product catalogs from a variety of websites and here are some of the tips we give our clients when it comes to posting your products on your website for customers to buy:

• Create simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products.

• Offer virtual products.

• If possible, include downloadable/digital products with samples.

• Allow customer-personalized products (e.g., upload images and text for monogramming).

• Define unlimited product attributes.

• Create pre-defined product templates to quickly set up new products with a specific set of attributes.

• Automatically assign products to specific categories based on their attributes.

• Automatically resize images and include watermarking.

• Define minimum and maximum product quantities that can be added to the cart.

• Moderate reviews and product tags.

• Receive notification when inventory needs to be replenished.

• Choose out-of-stock messaging and display options.

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